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Building an Audience Pt 2: Building an Email List

You’re doing it! You’re creating content and finally getting people to your website. But now what do you do with that traffic? 

What you do next is going to make the difference between getting stuck in the hamster wheel of the traffic-driving phase or creating content for an audience who already likes you.

Y’all, it’s hard enough getting people to your content the first time around! 

If you can have a way to reach those visitors again, it’s going to be SO much easier to get your content seen and heard in the future. 

The people that come back for more are the people that really matter.

They’re the people that are ultimately buying your products. 

Email is without a doubt the single most important tool we use to drive sales and make money online. Period.

So many people think that making money with a blog or website is just about creating great content and creating great products. And it is. Those things are important.

You can’t just have your products listed up on your website and expect people to absorb your content and buy. Some will, but most won’t.

It’s what connects the two that makes the difference between a few scattered sales here and there and a steady and consistent stream of income.

Bottom line, if you have any kind of online biz, you need an email list and you need to understand how to connect with your audience through email.  

And this is what this podcast episode is all about. 

When Alex and I first started out blogging, email is where we focused. We gave it our full attention, monitored the open rates, learned about optimization, and it has paid off. Not only for sales but for relationship building and getting to know our audience and learning what they want. 

I’m not kidding y’all, it’s literally the most important tool we use to make sales and drive more traffic to the products that we sell. 

Understanding your customer and building a relationship with them is that behind-the-scenes stuff that is often neglected. 

That’s why I’m going in-depth about how to grow your email list as Part 2 in our “Building an Audience” series.

I’m sharing:

  • Why building your list directly impacts your biz (“The money is in the list!”).
  • How email is the single most important tool we use to drive sales and make money.
  • The upside of email – NOT IMPACTED BY DREADED ALGORITHMS!
  • Building connections and sharing content just got easier.
  • HOW to build your list! (HINT: “Sign up for my newsletter” doesn’t work!)

Episode Highlights:

[2.22] Why an email list is important for repeat viewers, getting feedback on your content, and relationship building.  

[4.56] Email and the benefit of more targeted content (It’s our single most important tool!)

[7.07] How an email list of people who get you and are interested in what you have to say helps you leverage new content.

[8.26] When should you start an email list?

[9.30] How to get people to sign up for your email list with monetizable topics. 

[13.17] Why your lead magnet needs to be targeted to interested people. 

[16.09] Where to promote your email list and how to give a call-to-action for it. 

[18.51] Testing, analyzing, and optimizing your list (don’t skip this stage!).

[22.30] Don’t be afraid of email marketing. 

Listen to the full episode:

Resources and Mentions:

Full Episode Transcript:

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