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Building an Audience Part 1: Getting Visitors to Your Blog

The very first step that you need to take to start earning some money from your blog is to get some people in the door.

A steady and consistent stream of people that are interested in what you have to say — enough that they might consider buying something that you recommend. 

This is what we call building an audience. 

And it takes time to build this because most people that visit your blog and your content won’t be interested in what you have to say.

But that’s not why you’re here. You’re here for the people that DO. 

Those are the people that you’re going to build the foundation of your business on, create your content for, and ultimately sell most of your products and/or services to.

But you first need to learn how to attract the right people.

And that’s what we’re going to talk about today.

You need good, CONSISTENT traffic to your website to understand what people want most from you so you can create those raving fans!  

And it’s not that difficult to do this — you just need to spend some time upfront figuring out what the best type of content and traffic platform will be best for both you and your audience.  

In this episode, I’m going to talk about how to figure this out while still doing what feels right for you and not feeling like you have to put on a pony show for social media just because everyone else seems to be doing it. 

It’s also the reason why you don’t see me influencing all over IG, dancing to music and pointing at random words on the screen. It just ain’t my thing. 

Alex and I have created a six-figure a month business using platforms that felt good to us – and skipping the rest until we felt ready for them. 

This doesn’t mean that you won’t ever have to challenge yourself and put yourself out there. You certainly will. It’s just about being more intentional with where you spend your energy and knowing that you’re getting the best ROI on that.

This episode is part of a 3-part series on building your audience. The next two episodes will be about turning your traffic into subscribers and into actual fans.

I’m sharing:

  • Where YOUR people are. 
  • What your message is and the purpose of your content.
  • How you want to reach them and the kind of relationship you want to build with them.
  • The nature of the platform and the behavior of the consumer (how they interact with that content, what action you want them to take).
  • Outsourcing and at which stage it makes sense. 

Episode Highlights:

[3.06] The value of focusing on traffic before monetization.

[5.36] What consistent and significant traffic can tell you.

[6.42] Where are your people? Which platform are they on?

[8.52] Facebook, I’m not a fan, but here’s what it does well. 

[11.26] Instagram, it’s not for everyone but it does serve a purpose. 

[15.48] That deep, dark side of social media.

[16.49] Pinterest, a “dumb google” and why it works.

[18.22] YouTube, less competitive than google! 

[21.55] Podcasting as a relationship builder and more.

[27.16] Why you need to evolve with the platforms as they evolve.

Listen to the full episode:

Resources and Mentions:

Full Episode Transcript:

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