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"I went from 0 to 5,000 subscribers in 6 weeks!" — David T.

What Should I Blog About? Choosing Your Niche

One of the first roadblocks that new bloggers, or soon-to-be bloggers, face comes up when they are deciding… “What should I blog about?”

You’ve got one person telling you to follow your passions and your dreams.

Then the next person telling you to follow the money.

And yet another person telling you to blog about everything and decide what you like best.

None of these pieces of advice is necessarily bad or inherently wrong, but they could all lead you down the wrong path.

In this episode, I’m going to discuss the 3 P’s that you should consider when choosing your blog niche: Passion, Profits, and Popularity.

They are all important factors to consider, and you will need to know what kind of a role they can play in your blog niche. 

Most people start out along the “passion” train of thought, and it’s no suprise. That’s the dream, right?

To work on something you believe in.

But I’m here to tell you that it doesn’t always work out that way.

Our first blog was born from passion, but we ultimately decided to pivot towards popularity, which then translated into profits.

This meant that we did have to sacrifice some of our original passion, but we also found that we developed a new kind of passion for what we were doing as our business began to grow.

Passion can develop over time.

Take some time to think of some new ideas, but make sure to never get so stuck on them that you don’t know how to let your ideas evolve and grow into something new (and sometimes better).

In this episode, you will learn:

  • About the 3 P’s: Passion, Popularity, and Profits 
  • The two questions you should ask yourself if you’re not sure what to blog about
  • How you need to be flexible enough to pivot towards success, if necessary
  • What to think about when it comes to how you might monetize your blog
  • The importance of niching down

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Resources and Mentions:

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