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How to Create Content That Stands Out

We’re all in a race to get our content to the top and we’re willing to do whatever it takes to get there.

But getting your content to the top doesn’t mean that you have to spend days and weeks pouring over articles and information on how to play just right into the algorithms.

All it takes is having great content.

The kind of content that makes people stop and really think about what they’re taking in. 

The kind of content that makes people remember you and want to read, listen, or watch everything you have to say.

And I’m here to tell you that it’s not THAT hard. It’s easier than you might think.

In this episode, I’m taking a deep dive into what makes great content and I’m giving away some actionable tips that you can use to up your content game right away.

I’ll also share some of the most common pitfalls that we see:

  • Creating content based on what you think people are interested in.
  • “Popular” content that ends up looking just like everyone else’s.
  • Easy, generic content doesn’t stand out in the crowd. 

And I’ll also share my real-life example of how I was ready to take action and purchase something online but the content I found on the subject was so bad that I gave up!

These are real strategies that have worked for us that you can apply immediately to your own content strategy  so that you can start seeing more natural engagement and shareability in what you do.

Episode Highlights:

[3.10] What exactly is “great content”? And what boxes does it need to tick? 

[5.10] The very first thing you need to do to create great content (don’t skip this!).

[7.55] How to speak to your audience.

[10.10] Creating content others CAN’T replicate. 

[13.50] How to speak to where your audience is now instead of talking over them.

[15.46] How to increase your “dwell time”, “watch time” or listening time. 

[17.36] What else can you add to your content?

[21.10] Purpose-driven content, know which type before you create it.

[24.53] Pay attention to your headline results and what people are clicking on. 

[26.43] A common question that we get: “How long should my content be?”

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